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An underwire defines your breasts' diameter. A cup size defines your breasts' projection or cup depth. All bra manufacturers use an alphabetical cup sizing schema that is consistent among brands up to a D cup.

Archived from the original on 28 February Product - Girls Seamless Racer Bra. Retrieved 22 November

Sep 04,  · Pages in category
A Canadian Wonderbra branded plunge, push-up bra c. Type: Push-up bra style from lingerie brand: Introduced: The Wonderbra is a type of push-up underwire brassiere that gained worldwide prominence in the s. Although the Wonderbra name was first trademarked in the U.S. in , the brand was developed in vanduload.tk (Moe) Nadler, founder and majority owner of the Canadian .
Jan 16,  · Reader Approved How to Buy a Well Fitting Bra. Four Parts: Measuring Your Bra Size Using the Proper Fitting Technique Shopping For Your Bra Identifying Common Fitting Problems Community Q&A A bra is something that we often take for granted, but finding the right bra can do wonders for both your appearance and self esteem.
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Massachusetts Hospital for Children. Archived from the original on 31 July Retrieved 2 June Archived from the original on 18 November Retrieved 17 November Journal of Science and Medicine in Sport.

Archived from the original on 14 April Retrieved 28 April The Great British Bra Survey. Archived from the original on 27 December Retrieved 28 January Archived from the original on 23 February Retrieved 11 February Archived from the original on 17 September Retrieved 14 September Archived from the original on 8 October Archived from the original on 26 December Retrieved 6 April Archived from the original on 7 November Retrieved 22 June Archived from the original on 19 April Retrieved 11 May Retrieved 13 September A Century of the Bra".

Archived from the original on 5 March Archived from the original on 22 December Archived from the original on 29 April Retrieved 23 August Archived from the original on 29 October Retrieved 22 August Archived from the original on 23 August Archived from the original on 6 April Retrieved 11 September Archived from the original on 7 July Archived from the original on 20 August Retrieved 21 August Archived from the original on 16 July Times of New Zealand.

Archived from the original on 1 July Retrieved 1 July Archived from the original on 10 July Archived from the original on 25 July Archived from the original on 2 July Retrieved 2 July Archived from the original on 3 August Radio-Canada Info in French.

Archived from the original on 16 September Retrieved 4 February Archived from the original on 11 February Archived from the original on 18 February Archived from the original on 28 March Archived from the original on 30 November Retrieved 17 September Archived from the original on 2 May Archived from the original on 15 August Archived from the original on 13 July Archived from the original on 15 July Retrieved 8 October Why Do Women Wear Bras?

Retrieved 10 May What Causes Sagging of Breasts? Archived from the original on 18 October Retrieved 6 November Archived from the original on 3 January Retrieved 8 February Archived from the original on 22 August Retrieved 30 July Archived from the original on 11 November Retrieved 31 October Archived PDF from the original on 8 January Mail and Guardian Africa.

Archived from the original on 22 May Retrieved 31 May Voice of the Women's Liberation Movement. Archived from the original on 9 November Retrieved 6 February Archived from the original on 16 June Archived from the original on 17 February Retrieved 7 April Where the Girls Are: Growing Up Female with the Mass Media.

Cited in Dow , p. Archived from the original on 17 July Archived from the original on 23 July Archived from the original on 18 April Retrieved 5 January Cited in Alghamdi , p. Origin of Everyday Things. Re Shaping American Women.

University of California Press. Journal of Australian Studies. Retrieved 16 January Eisenberg, Ted; Eisenberg, Joyne K. The Scoop on Breasts: A Plastic Surgeon Busts the Myths. Farrell-Beck, Jane; Gau, Colleen The Bra in America. University of Pennsylvania Press. Greer, Germaine []. Farrar, Straus and Giroux. Sociology in a Changing World 9th ed. Paul Ollendorf — via Wikisource. Instead of being hidden "unmentionables", Wonderbras became more visible icons of female sex-appeal.

The company also used pricing to promote Wonderbra as a luxury product with the highest price of any mass-merchandised brand. This strategy also provided greater profits in a very competitive industry.

The goal was to have women see their Wonderbras as a cosmetic—a beauty enhancer—rather than a functional garment. Playtex , the leading brand at the time, promoted the ease of care and durability of their girdles and brassieres.

Beginning in , the advertising focused exclusively on Wonderbra brand brassieres. The Wonderbra ads were based on fashion and emotional appeal. In various ads, the man would appear as fashion photographer in a fashion shoot or fashion buyer at a fashion show. The voice-over and jingle featured a man's voice and the commercial showed an actual woman's torso naked except for a bra. All other television ads before this era showed brassieres on a manikin or a dressmaker's dummy to promote the functional features of the product.

Every Wonderbra advertisement contained versions of the musical theme, "We care about the shape you're in. The Dici by Wonderbra television advertisements started in The animated ads featured the iconic die-shaped packaging. A bra exited the box like a bird, then metamorphosed into a seagull and flew away. The tagline reinforced a spirit of freedom and nature: Playtex later acquired by Sara Lee was second.

Around , Gossard was selling the Wonderbra lines under licenses that were to expire in January At the time, the plunge style was a good seller in the UK market. Gossard planned to renew their license and had an option to do so under the existing agreement. Instead of simply renewing the agreement, Gossard executives decided to negotiate better terms with Sara Lee. Soon after the negotiations started, something unexpected happened. In , the plunge style became a hit with British women and sales took off.

Several factors might have contributed to this boom including "an article in British Vogue on the return of the padded bra, a Vivienne Westwood -inspired fad for corsetry and that Gaultier driven yearning for underwear as outerwear". Although the model was already being manufactured in Montreal by Canadelle, Playtex executives decided to take a year to redesign the bra for the U.

They scheduled a late national launch for the bra. During this period, Gossard introduced to Americans their Ultrabra, with a design similar to the push-up Wonderbra model.

Victoria's Secret launched television advertisements to maintain visibility for the Miracle Bra which the company launched in The advertisements were toned down in comparison to the earlier UK campaign. Underneath read slogans such as "who cares if it's a bad hair day" and "look me in the eyes and tell me that you love me. Although Playtex promoted the authenticity of their "One and Only Wonderbra", the rapid introduction of competitive products meant that the overall U.

Following the relaunch, the U. Wonderbra has expanded from the single push-up bra design to a broader lingerie line. The brand remains popular around the world as a product, and a part of the cultural lexicon.

In , Sara Lee sold its intimate apparel brands. On January 3, , the Canadian Broadcasting Corporation CBC-TV broadcast the results of their internet poll, in which Canadian respondents ranked the Wonderbra 5th out of the top 50 "Greatest Canadian Inventions" after Insulin , the light bulb and the telephone , but ahead of the pacemaker. In a March survey of 3, UK women, the Wonderbra was reported as the greatest fashion innovation in history.

According to one magazine article, survey respondents were nearly unanimous in giving push-up bras the number one position. In , WonderBra Canada celebrated the 70th anniversary of the brand's Canadian introduction. During the reintroduction, it was thought that an international group of women models as spokespersons - they were called "spokesmodels" — would enhance marketing.

The brand continues to use this tactic. From Wikipedia, the free encyclopedia. Wonderbra A Canadian Wonderbra branded plunge, push-up bra c. Product - Girls' 2 Pack Brief. Product Title Girls' 2 Pack Brief. Product - Girls Bra Top. Product Title Girls Bra Top. Product - Girls' Seamless Foam Bandini. Already a Shipping Pass member? Free returns online or in-store Not completely satisfied? We've made returning items as easy as possible. Never worry about minimum orders Order as often as you like all year long.

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Enjoy free shipping and easy returns every day at Kohl's. Find great deals on Girls Kids Bras at Kohl's today! Shop Justice for girls' bras & training bras that are made for her lifestyle. From sport bras to t-shirt styles, we're here to help her feel comfortable and confident everyday. Your product will be shipped to its final destination to arrive in 2 business days or faster. If your order is placed before the 11 a.m. PST cutoff time, then it will ship that day and arrive 2 business days later.

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