Because Gary Busey was not available.
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See all Products See all Product Collections. Feature Video Paws N Claws. Starting in January, Dunkin' Donuts will drop the "Donuts" from advertising, packaging and signage at new and remodeled stores, as well as its social media accounts, CNN reported. After all, the top U. In order to promote the name change, creative agency Jones Knowles Ritchie has developed a social media campaign that includes giving people the chance to win Dunkin' friendship bracelets.
Each of these brands wants to expand their appearance and offerings, refusing to limit themselves in the eyes of consumers.
Of course, rebranding efforts are opportunities for distributors to help push a new logo, message or vision with the use of promotional products. One look at Gritty tells you why: But as some experts see it, Gritty is genius marketing on the part of the Flyers. Over a hour span early this week, Gritty was the top searched term on Google. Social media exploded with commentary. Press across the U. By midday Tuesday, Gritty had 40, Twitter followers.
In fact, Gritty was trending so wildly that there was already a beer being brewed up in his honor. To put it succinctly, Gritty is the definition of a digital age viral phenomenon.
Wisnefski believes the Flyers knew exactly what they were doing with Gritty. Ultimately, if the Phillie Phanatic debuted today, he would be blasted across social media, too. However, he would connect with kids and accomplish the goal of getting people talking. Certainly, we could see a lot of novelty Gritty T-Shirts and hats selling this season around the City of Brotherly Love and its suburban counties. Gameday merch could include Gritty bobbleheads, toys, youth caps, pennants, pins, water bottles and the like.
We could see a lot of that swag appealing to adults keen for quirky novelties, just as much as it would kids. Kudos to the Flyers.
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